The Challenge:
Toplivo v Bak began in late 2016 with an ambitious idea: users order fuel via smartphone, and Toplivo v Bak fills the tanks of their parked cars in their absence. This model includes elements of logistics, e-commerce, and location-based mobility. Oh boy.
The Solution:
While the founders were occupied with business development and building their in-house team, Everlabs was meeting their software needs. We delivered a solid MVP within just three months. The intuitive UX concealed a complex backend connecting their Toplivo v Bak to countless mobile devices.
The Result:
Although it began as a mostly B2C operation, Toplivo v Bak proved so useful that it won many B2B clients. Carsharing companies and other corporate clients quickly realized its utility, raising the share of its B2B revenue up to 95% within a year. In mid-2018 Toplivo v Bak exited through a purchase by Yandex.Drive, the mobility arm of Russia’s largest internet group. CEO Alina Kovalevich was five stars worth of happy.